iTero Press Release

Aug 22, 2019

14th August 2019

Making the right impression: The immediate impact of the digital consultation

Marcos White, BChD PG Cert Imp is quickly becoming recognised as a prominent UK opinion leader for digital dentistry. An early adopter of digital dentistry, his practice transitioned to become completely digital in a period of just five years. In that time Marcos has seen the immediate impact this had on treating patients, let alone the transformative revenue growth and clinical efficiencies borne from his commitment to the implementation of digital innovation at every stage of the patient journey.

His use of digital dentistry spans the initial consultation, to every multidisciplinary application and involves the whole dental team including his on-site digital lab. Last year he saw his business grow by 33% as a direct result of implementing an entirely end to end digital workflow.

Delegates at the Olympia London Dentistry Show are invited to join Marcos White to find out about the immediate impact of the digital process; how it has completely changed the way he practices and ultimately how intraoral scanners can provide revenue growth and digital records of consent to provide the optimum peace of mind.

“The immediate impact of the digital consultation cannot be underestimated, and if you are looking for greater accuracy, greater predictability, patients who are better informed from the start, faster and easier consent, a purer sales process and easier legal compliance, let me tell you how to achieve all these.”

Marcos White’s lecture takes place on Friday 13th September between 1.30pm and 1.50pm in the Private, Aesthetics and Endodontics Theatre at the London Dentistry Show.

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About iTero

The iTero Element intraoral scanner is a dental chairside platform with a range of integral digital tools and desktop software, developed to enhance accuracy of records, treatment efficiency, and overall patient experience compared to conventional impressions. iTero uses patented parallel confocal imaging technology to capture the contours of the patient’s dentition, gingival structures and the bite, without any powder, which results in an accurate 3D digital image, eliminating physical flaws of conventional impressions. The iTero TimeLapse technology, exclusive on the iTero Element scanner, facilitates scanning patients on every visit and comparing records over time, visualizing tooth wear, movement and gingival changes.

About iTero Element 5D

The iTero Element 5D Imaging System provides a new comprehensive approach to clinical applications, workflows and user experience that expands the suite of existing high-precision, full-colour imaging and fast scan times of the iTero Element portfolio.

• First intraoral scanner with near-infrared imaging (NIRI) technology that scans the internal structure of a tooth (enamel & dentin) in real time.
• First integrated dental imaging system that simultaneously records 3D, intraoral colour and NIRI, and enables comparison over time using iTero TimeLapse.
• NIRI technology of the iTero Element 5D system aids in detection and monitoring of interproximal caries lesions above the gingiva without using harmful radiation.
• New web-based interface complements visualisation of the iTero Element 5D system.
• Limited-release direct doctor-lab workflow automatically sends scan to lab of choice.

For additional information about the Invisalign system or to find an Invisalign doctor in your area, please visit For additional information about the iTero digital scanning system, please visit